AdSense placement best practices for content sites (reader-first)

Ad placement is a balancing act: you want revenue, but you also want a site people enjoy using.

Core principle: don’t interrupt the main value

A strong content site:

• shows the title and introduction quickly
• makes it easy to read
• avoids deceptive placements

Placement ideas (safe starting points)

• One unit after the first few paragraphs (not above the title)
• One unit near the end of the article
• One unit on the home page after the latest posts section

Start small and expand only if the experience remains good.

Protect performance

Ads can hurt Core Web Vitals if they cause layout shift.

Practical habits:

• avoid stacking multiple ads near the top
• keep wrappers stable so the page doesn’t jump
• load ads after consent where required

Keep navigation and trust pages clear

For review readiness:

• About and Contact should be easy to find
• Privacy policy should explain cookies/ads
• Content should be original and helpful

When in doubt, choose the reader experience. It’s better for long-term growth and helps avoid policy issues.