Content refresh and pruning: how to improve a blog without posting more

If your blog has dozens of posts, growth often comes from improving what you already published, not adding new URLs.

When to refresh a post

Refresh when:

• The topic changes (tools, UI, policies, pricing).
• The post ranks on page 2–3 and needs better depth.
• The post gets traffic but has high bounce or low time-on-page.

Refresh actions that work:

• Update screenshots and steps.
• Add a clearer intro that matches search intent.
• Add internal links to related posts.
• Improve headings so scanning is easier.

When to prune or merge

Prune/merge when:

• Two posts compete for the same keyword.
• A post is thin and can’t be improved honestly.
• The topic is off-brand and doesn’t fit your site.

If you merge, keep one URL as the “winner” and redirect the rest.

A lightweight monthly workflow

1. Pick 5 posts to review.
2. Decide: refresh, merge, or leave.
3. Update the publish date only if the changes are meaningful.
4. Track what you changed in a short note.

Refreshing content improves trust signals and keeps your blog feeling alive—without forcing daily publishing.