GA4 for bloggers: setup and the only reports you need

GA4 can feel overwhelming, but you don’t need advanced event tracking to improve a content blog.

What GA4 is good for

• See which pages get traffic
• Understand where visitors come from
• Track engagement over time

Setup basics

• Create a GA4 property.
• Add your measurement ID to your site.
• Verify it’s collecting data (Real-time report).

The reports that matter

1. Pages and screens — what content performs
2. Traffic acquisition — which channels send visitors
3. Engagement — whether people stay and read

Keep it simple

If you change too many things at once, you won’t learn what worked.

A good habit:

• publish 1–2 posts
• update internal links
• check results after 2–4 weeks

Analytics should support decisions, not distract you.