Internal linking for topical authority (a simple system)

Internal links are one of the highest-leverage SEO actions because you control them completely.

The goal

• Help readers find the next step.
• Make it obvious what each content cluster is about.

The “hub and spokes” model

• Hub page: your main guide on a topic.
• Spokes: supporting articles that answer one question each.

Every spoke links up to the hub, and the hub links down to the spokes.

Where to add links

A practical pattern:

• 1–2 links in the introduction
• 2–4 links in the body
• 2–3 links near the end (“Next steps”)

Use descriptive anchor text

Avoid “click here.” Instead:

• “WordPress security checklist”
• “How to speed up WordPress”

Keep it honest

Don’t link just to link. Every link should help the reader.

Internal linking is how your blog becomes a guided experience instead of a pile of posts.