
SEOJan 30, 2026
AI Search vs Classic SEO: What Still Matters in 2026
AI summaries change discovery, but fundamentals still win. Here is what stays the same, what changed, and how to balance both.

AI summaries change discovery, but fundamentals still win. Here is what stays the same, what changed, and how to balance both.

Win visibility in AI summaries and assistants with clear structure, strong topical authority, and trust signals that are easy to cite.